![]() ![]() If you can't sign up for Sales Navigator when building a small business, then at least get a LinkedIn Premium account, which starts at $29.99 a month. And if you can, back it up with data, case studies, and testimonials," says Gootenberg. Because you already understand the general needs before connecting with a prospect, you should already know how you can help. "You know what makes people stop what they're doing and listen, though? When it benefits them. "You'll be hard-pressed to find anyone anywhere who isn't busy," she says. Figure out what keeps them up at night, be open and upfront about what you hope to accomplish, ask what you want directly, and be of value to them. ![]() When building a business on LinkedIn, Sales Navigator is critical.Īccording to Gootenberg, after you initiate contact with sales leads, you actually need to make a real connection. ![]() You can see who has viewed your profile, send 20 InMail messages per month, save 1,500 sales leads, get Extended LinkedIn network access, and much more. LinkedIn Sales Navigator is a premium tool that starts at $64.99 a month and can be used to find sales leads. "LinkedIn's search algorithm gives preference to keywords in your headline, job titles, and skills section," he explains. "Include video testimonials from your happy customers plus links to your website and other valuable information-anything that will encourage people to reach out to you."Īccording to Breitbarth, you should include SEO keywords that are relevant to your business because, like Google, LinkedIn is also a search engine. "Explain exactly why you are the best in your space and what you do to help people," says Wayne Breitbarth, a speaker, author, and consultant at Power Fomula LLC. Add all your business information, upload a high-quality logo and cover photo, link to your website, and post updates from your page. To attract your ideal sales leads, make sure your profile looks great. If you don't know where to start, here are some simple techniques you can use to begin building your business on LinkedIn and use social media for marketing your small business today. There are steps to building a business on the site. You can't just sign up for LinkedIn, create your company profile, and expect the leads to come in, however. The site is hugely popular among professionals, with more than 675 million monthly users and 30 million companies, according to Hootsuite. LinkedIn is one of the top social networking platforms for businesses. ![]()
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